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My everyday thoughts are presented here.
Non-Tacky Price Tags: My 47% CTR Lift Test
A single price-tag change lifted CTR from 1.1% to 2.3%. Here’s the exact setup, test, and result.
50 Facebook Ads in a Row: 7 Brutal Lessons
I watched 50 Facebook ads back-to-back and pulled seven repeatable lessons that directly improved my own campaigns. Here’s exactly what stood out.
Best AI Ad Creative Generators Compared
Best AI Ad Creative Generators Compared Several established AI tools generate ad creatives from product images or text prompts, with AdLoft specializing in single-photo transformations that preserve exact branding details, Canva offering…
eBay Resellers vs AI Photo Flippers: My Real Tests
I tested both traditional eBay sourcing and AI photo tools for 90 days. The results show a clear hybrid path that beats pure automation or pure manual work.
Dropshippers Win Big With Visual Differentiation
Dropshippers are winning on ads by turning basic product shots into differentiated creatives. Here's the exact test that delivered a 3.4× CTR lift.
Scroll-Stopping Thumbnails vs. Conversion Thumbnails
Chasing scroll-stopping thumbnails tanked my ROAS from 3.8x to 1.1x. Here's what the side-by-side tests revealed about what actually converts.
My Morning Routine Ships 5 Ad Variations Before Lunch
I locked in a 90-minute morning block and now ship five distinct ad creative variations before 11 a.m. CTR rose 75 % and I saved 7.5 hours weekly.
Neutral Backgrounds Beat Scenic Ones in Most Ad Tests
Side-by-side tests showed neutral backgrounds converting 2.7× better than scenic ones. Here’s exactly when each approach wins and how I use both.
The Cold Email That Converted (After 50 Flops)
I sent 51 cold emails to grow AdLoft AI. One converted. Here are the exact mistakes from the 50 that failed and the single tactic that worked.
The Email That Made Me Rewrite Half Our AI Ad Product
One customer email exposed broken flows in our AI ad tool. Here are the six changes that rewrite half the product in ten days.
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