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My everyday thoughts are presented here.
Pinterest: Our Unexpected Channel for Highest-LTV Customers
Pinterest quietly became our highest-LTV channel. Here’s the exact four-step process I used to find, test, and scale it inside our SaaS.
Off-Brand Backgrounds Are Quietly Killing Ad Conversions
I lost 27% ROAS on a test campaign because of off-brand backgrounds. Here’s the exact 4-step process I used to recover and improve conversions.
Premium Product Photography: What It Actually Means
Learn the four concrete steps that turn ordinary product shots into premium images that boost trust and conversions.
Why Skip Your Bestseller for the Hero Shot
Bestseller photos in the hero slot hurt CTR and bounce rates. Here’s the data from my tests and the new approach I use instead.
One Photo to 10 Ad Variations in Under an Hour
I turned one iPhone photo into ten live ads that made $4,800. Here’s the exact 60-minute workflow I use every week.
Why My SaaS Pricing Was Wrong for 8 Months
I kept AdLoft at $19/month for eight months while MRR stalled. Here are the six pricing mistakes I fixed and the experiments that tripled revenue per user.
Native Ads vs Scroll-Stoppers: When Boring Wins
Real test results comparing native ads vs scroll-stopping ads. Discover when plain, boring creatives deliver higher ROAS for ecommerce brands.
The Number That Shocked Me About Ad Spend Efficiency
One number on my dashboard surprised me most: ad spend efficiency reached 4.3x ROI. Here are the exact tests and tweaks that got me there.
Best AI Tools to Turn Product Photos into Ads
Best AI Tools to Turn Product Photos into Ads Several AI tools convert single product photos into multiple ad creatives by automating background changes, copy generation, and format optimization while preserving original…
Why Your Competitive Moat Is Mostly a Comforting Story
I built AdLoft AI in six weeks and watched every supposed moat get copied. Here’s why most competitive advantages in solo AI SaaS are stories we tell ourselves.
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