Tag / ad creatives
Why Building in Public Can Cost You More Than It Earns
Building in public cost me $14k in lost differentiation. Here’s the exact four-step process I now use to share without handing competitors my edge.
How I Beat Uncanny Valley in AI Ecommerce Photos
I tested 1,200 AI product images and found the uncanny valley rarely hurts conversions when you follow five practical steps.
Why My $2,000 Ad Creative Crushed the $20 Version
A quick case study showing how one $2,000 ad creative delivered 4.8x ROAS while a $20 version stalled at 1.1x on the same audience.
The Lighting Fix Most Studio-Quality AI Photos Miss
I fixed one lighting inconsistency in AI product photos and watched CTR jump 167%. Here is the exact change that worked.
TikTok Shop Quietly Wins as Ad Creative Testing Ground
TikTok Shop became my fastest lab for ad creative testing. Here’s exactly why the speed, organic reach, and direct checkout beat every other platform I’ve tried.
Studio Shoots vs AI: My $4k Creative Cost Test
I spent $4,200 on a studio shoot, then recreated the set with AI for $580. Here’s the exact cost-per-creative math that changed how I produce ads.
Fixing Trust Issues With AI Product Photos
Shoppers spotted my first AI product photos as fake. Here are the four exact steps that fixed trust and raised add-to-cart rates on my store.
AI Slop Is Making Good Brands Win Big
How I replaced volume AI output with eight intentional ads per week and watched ROAS climb 3.4× while competitors stayed buried in slop.
Why I Underpriced AdLoft AI for Eight Months
After eight months at $29, I raised prices and watched revenue jump 2.4× while churn dropped. Here’s the exact test and what the numbers showed.
The Customer Email That Made Me Rewrite Half the Product
A single customer email exposed our background removal flaws and forced me to rewrite half the product. The result: 41 % higher ROAS for tricky product shots and 81 % fewer support tickets.
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